119: Richard Cogswell – The Cultural Sales Leader

119: Richard Cogswell – The Cultural Sales Leader

Guest: Richard Cogswell

Guest Bio:

Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies. Whether newly hired or promoted, or for those with experience already gained on the journey, Richard aims to show a methodology focused on how you might best lay down the foundations for exponential and sustained growth through the sales leadership function, and critically through the catalyst of culture. You can find out more from Richard at www.richardcogswell.com

Guest Links:

Email Rich, rich_cogswell@hotmail.com, for a free chapter from his new book, The Cultural Sales Leader.

Guest Points:

The Importance of Sales Leadership Training:

  • Companies often promote high-performing salespeople into leadership roles without training, assuming natural sales ability translates to management skills. Leadership training is crucial as it equips individuals to manage teams, strategize, and build a successful sales environment. Just as salespeople ask customers for investment in products, leaders need to ask their companies to invest in their development to ensure long-term success.

Key Challenges for Sales Managers:

  • As a sales leader, you must understand the motivations of individual team members and how to align them to broader business goals. Leadership requires thinking beyond personal sales performance to focus on the larger company objectives and sales strategies. New sales managers may face pressure to meet numbers without sufficient training or guidance, often leading to "busy work" rather than effective leadership.

Sales leaders must align different departments to the sales strategy and ensure that everyone is working towards common goals.

The Importance of Sales Culture:

  • Culture is the "how" and "why" of an organization. Strong, lived culture creates behaviors that lead to results. Culture is delicate and can easily deteriorate if not actively maintained. Leadership must tend to it and ensure that it is consistently reinforced throughout the organization. A cultural sales leader must ensure that the team is aligned with the company's mission and values.

Building a High-Performance Sales Team:

  • Sales teams need clarity on priorities, key behaviors, and the strategies to win. Simplifying objectives helps teams focus and drive results. Asking team members for their own sales plans fosters ownership and buy-in. It ensures that they think strategically and have a stake in achieving the targets. Creating a simple, one-page document outlining key objectives, behaviors, and strategies ensures everyone in the organization is aligned and working towards the same goals.

Leadership and Responsibility:

  • Sales leaders should empower their team to think creatively and solve problems independently. Sales leaders should continuously engage with the team to understand their challenges and provide support. Leaders must ensure that sales efforts are aligned with broader company goals, incorporating feedback from all departments and focusing on long-term growth, not just short-term targets.

Long-Term Success and Ambition:

  • A strong sales culture can coexist with ambition and high performance. The most successful teams combine cultural alignment with long-term strategic thinking, creating a sense of growth and success over time. Sales leaders should look beyond the immediate financial year and think in terms of three-to-five-year goals, including opening new markets or enhancing products based on customer feedback. These "big bets" shape the future of the company.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(150)

094: Mickie Kennedy – PR for Small Business

094: Mickie Kennedy – PR for Small Business

Guest: Mickie Kennedy   Guest Bio: Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.   Guest Links: Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage: https://www.jdoqocy.com/click-101163725-15807396     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

27 Mai 202430min

093: Ben Gioia – Influence with a Heart

093: Ben Gioia – Influence with a Heart

Guest: Ben Gioia   Guest Bio: Ben Gioia (“joya”) is a four-time, best-selling author, podcast, and international radio show host whose teachings are used by more than 80,000 leaders & game-changers. Ben helps folks write great books in as little as 5 weeks, enjoy 5-figure speaking fees, and attract 6-figure consulting. (Even BEFORE publishing!) Ben’s trained 100s of millionaires and helped a Fortune 100 create an empathy video game. He helped launch the world’s largest magazine (AARP) and won a patient services award from The ALS Association.   Guest Links: The Influence With A Heart® Book Success Assessment (Will Your Book Actually Work?)  The Influence With A Heart® Book Success Assessment will help you write/finish a high-quality book fast, elevate your business right, and position yourself for 2X-5X-10X more money and impact. It’s a “strategic litmus test” whether you’re starting, in the middle, or almost done with your book. Going through this quick assessment will help you maximize what’s working — and refine what you want to improve — so you can create more income, influence, and impact. You will discover how to stand out and serve your people in a more powerful, positive, and profound way by writing an unforgettable book!   https://bookme.name/bengioia/quick-hello   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

20 Mai 202435min

092: Stephanie Valenti – Scaling for Growth

092: Stephanie Valenti – Scaling for Growth

Guest: Stephanie Valenti   Guest Bio: 4 time executive leader leading B2B organizations ranging from 10M to over a Billion in revenue that is passionate about going to market growth and scaling sales organizations for optimal human and business results.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

13 Mai 202428min

091: Shea Kane & Jason Henke – Get Paid, Directly

091: Shea Kane & Jason Henke – Get Paid, Directly

Guest: Shea Kane and Jason Henke   Guest Bio: After transitioning from a career in teaching, Shea Kane worked with Borders Group as a Merchandising Director for nearly a decade. She joined the DIRECTPAY team as head of their Marketing Department and navigated the company through a rebranding in 2013. Shea has helped create a culture within the organization focused on an aligned mission: to not only provide business owners with seamless payment processing - but also free education and networking opportunities within their robust membership community. Her goal is to share how and why DIRECTPAY is the gold standard for credit card acceptance and teach members how to strategically use the tools and features of their account to ensure the growth and sustainability of their business. Jay Henke has been with DirectPay for 5 years as a Relationship Manager ensuring new members are set up with optimized rates and are ready to use all the features of their payment system. His knowledge and experience have seen business owners from start-up to 6 figures and beyond. Business owners value Jay’s relationship-driven approach to accepting credit cards – including free advice and education, partnership opportunities and one-on-one, accessible support.   Guest Links: You’ve closed the sale – now it’s time to get paid. The transaction should be seamless and hassle-free for you and your customers. Rest assured your money gets where it belongs with the payment processor who gets to know your business – DirectPay. You can accept credit cards anytime, anywhere with their professional system and receive personalized customer service. Their team specializes in putting your business on auto-pilot so you’re making sales 24/7 with a simple, secure checkout experience.   A Complimentary Customer Journey Session     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

6 Mai 202428min

090: Alina Vincent – The Profitable 5-Day Challenge

090: Alina Vincent – The Profitable 5-Day Challenge

Guest: Alina Vincent   Guest Bio: Alina Vincent is a business strategist, speaker and international bestselling author of "Teach Your Expertise", "Leverage Your Expertise", "Own Your Expertise', and "Monetize Your Expertise" books. She’s known globally as the creator of the "Profitable Online Challenges" Formula, which helped her grow her business from zero to over a million dollars in just 4 years. Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business. Experts hire her for strategic advice and simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.   Guest Links: Profitable 5-Day Challenge Checklist.Discover simple, yet essential elements of a profitable online challenge!     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

29 Apr 202430min

089: Mark Stiving – Impact Pricing

089: Mark Stiving – Impact Pricing

Guest: Mark Stiving   Guest Bio: Mark Stiving has driven business initiatives worth hundreds of millions of dollars. He is sought after for his superpower of finding invincible profits in every company he works with. He is an award-winning international speaker known for helping audiences find hidden value and more profit, immediately. Mark started and successfully sold three powerful companies in the tech sector. His legendary “Value Acceleration Bootcamp: How to use customer value to price, package, and sell products” helps PE firms and innovative companies master their buyers’ purchasing decisions to win more business at higher prices. You have probably heard of Mark’s many popular books. He is a prolific and highly rated author of “Impact Pricing: Your Blueprint for Driving Profits”, “Win Keep Grow: How to price and package to accelerate your subscription business”, and “Selling Value: How to Win More Deals at Higher Prices” His forthcoming book is “Invincible Profits: How to Lead a Value Revolution and Dominate Your Market”   Guest Links: impactpricing.com/Salesology mark@impactpricing.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

22 Apr 202428min

088: Sandra Long – LinkedIn for Personal Branding

088: Sandra Long – LinkedIn for Personal Branding

Guest: Sandra Long   Guest Bio: Sandra Long is a leading global independent LinkedIn consultant, instructor, and speaker. She is the author of the international best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Sandra is considered a pioneer for women in B2B sales. She enjoyed a long first career in field sales including Area Sales Representative, Field Sales Manager, National Account Manager, and VP of Sales. Now in her second career, Sandra is the President of Post Road Consulting LLC. The company’s clients include sales teams, companies, executives, HR teams, universities, and associations. Sandra is a professional member of the National Speakers Association and a board member of the New England chapter.   Guest Links:  Book A Strategy for Your Business “Discovery” Call https://calendly.com/sandra-long/strategy-for-your-business-discovery     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

15 Apr 202430min

087: Gosia FitzGerald - OnePageCRM

087: Gosia FitzGerald - OnePageCRM

Guest: Gosia FitzGerald   Guest Bio: Gosia FitzGerald is the co-founder of OnePageCRM, an action-oriented CRM tailored for small businesses. Thanks for its innovative approach, which seamlessly combines simplicity and productivity OnePageCRM has garnered recognition, including being featured by Forbes as a 'Simple CRM packed with features.' Gosia brings over 15 years of entrepreneurial experience and her passion of 'Getting Things Done' drives her commitment to optimizing workflows and achieving tangible results.   Guest Links: https://bit.ly/salesquest-op     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

8 Apr 202440min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
rss-investering-gjort-enkelt