Sustainably Influenced8 Nov 2021

S04EP09: Is Rental Finally Becoming Acceptable in Mainstream Fashion? With CEO and co-founder of HURR, Victoria Prew

There are many ways that eco-conscious fashion lovers keep their closets low-impact and fashion rental is just one of them. In today’s episode, we will be discussing how fashion rental is a positive way to consume and how mainstream retailers can pivot into non-traditional routes to market with Victoria Prew, the co-founder and CEO of HURR, the fashion marketplace changing the way we wear. HURR aims to address an underserved market of women who want access to the latest trends, without the commitment of purchase. Prew is the first to tap into the growing market, spearheading rental fashion and shifts in millennial behaviour.

Headquartered in London, HURR aims to address an underserved market of women who want access to the latest trends, without the commitment of purchase. Prew is the first to tap into the growing market, spearheading rental fashion and shifts in millennial behaviour.

Prew studied Real Estate, launching her own technology product before training as a Chartered Surveyor. The entrepreneur identified an opportunity born from two complementary movements: the rise of sustainable fashion and the rental revolution. The website showcases an unlimited ‘virtual wardrobe’ for luxury rentals, including curated edits, the latest trend pieces and celebrity wardrobes. HURR carries over £10 million+ of inventory and is showing no signs of slowing down. Partnerships with Depop and Selfridges are putting HURR on the map as a pioneer of the fashion tech sector.

Rent today: https://www.hurrcollective.com

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