Navigating Corporate Advocacy

Navigating Corporate Advocacy

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy!

They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!

For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/

Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below:

How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc.


To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

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Episoder(29)

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 19min

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 12min

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 15min

Relevance + Momentum | Activating Brand Advocacy

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Des 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Des 202517min

Leading with Humanity

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Des 202524min

Relevance + Momentum | Understanding Brand Presence

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Des 202521min

Relevance + Momentum | Exploring Brand Distinction

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

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