Navigating Corporate Advocacy

Navigating Corporate Advocacy

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy!

They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!

For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/

Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below:

How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc.


To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

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Episoder(26)

Relevance + Momentum | Activating Brand Advocacy

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Des 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Des 202517min

Leading with Humanity

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Des 202524min

Relevance + Momentum | Understanding Brand Presence

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Des 202521min

Relevance + Momentum | Exploring Brand Distinction

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

Relevance + Momentum | Building Brand Affinity

Relevance + Momentum | Building Brand Affinity

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimens...

7 Nov 202511min

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a n...

23 Okt 20252min

AI-Powered Design Thinking

AI-Powered Design Thinking

In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable par...

19 Sep 202522min

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