The Power of Collaborative Innovation

The Power of Collaborative Innovation

Can a more strategic collaboration unlock your next big breakthrough?


Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions!


This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories.


Don’t miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy!


For more information on how Burke can help move your business forward, visit our website: ⁠⁠Burke, Inc. | Marketing Research & Innovation Firm⁠


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

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Episoder(29)

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 19min

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 12min

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast.The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) an...

12 Jul 15min

Relevance + Momentum | Activating Brand Advocacy

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Des 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Des 202517min

Leading with Humanity

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Des 202524min

Relevance + Momentum | Understanding Brand Presence

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Des 202521min

Relevance + Momentum | Exploring Brand Distinction

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

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