The Power of Collaborative Innovation

The Power of Collaborative Innovation

Can a more strategic collaboration unlock your next big breakthrough?


Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions!


This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories.


Don’t miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy!


For more information on how Burke can help move your business forward, visit our website: ⁠⁠Burke, Inc. | Marketing Research & Innovation Firm⁠


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

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Episoder(26)

Relevance + Momentum | Activating Brand Advocacy

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Des 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Des 202517min

Leading with Humanity

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Des 202524min

Relevance + Momentum | Understanding Brand Presence

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Des 202521min

Relevance + Momentum | Exploring Brand Distinction

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

Relevance + Momentum | Building Brand Affinity

Relevance + Momentum | Building Brand Affinity

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimens...

7 Nov 202511min

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a n...

23 Okt 20252min

AI-Powered Design Thinking

AI-Powered Design Thinking

In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable par...

19 Sep 202522min

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