Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Using Your Taproom as a Profit Center

Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actiona...

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Money Please: Is Your Brewery Ready for Investment or Exit?

Money Please: Is Your Brewery Ready for Investment or Exit?

Failing to prepare is preparing to fail.You’ve spent years researching, developing, sourcing, and finally crafting your spirit, however, without proper attention paid to the most basic aspects of the ...

24 Mai 202547min

Why Do Industry Decision Makers Attend CBP Connects?

Why Do Industry Decision Makers Attend CBP Connects?

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

22 Mai 202523min

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for ...

21 Mai 202542min

3 Things To Do If Worried About Tariffs Impacting Your Brewery

3 Things To Do If Worried About Tariffs Impacting Your Brewery

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted ...

19 Mai 202546min

More Than Beer: Creating Engaging Taproom Spaces

More Than Beer: Creating Engaging Taproom Spaces

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guest...

17 Mai 20251h 6min

5 Reasons to Attend CBP Connects Charlotte

5 Reasons to Attend CBP Connects Charlotte

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

15 Mai 202532min

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competiti...

14 Mai 202531min

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