Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(469)

Using Brewing Ingredients Innovatively

Using Brewing Ingredients Innovatively

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to ...

24 Des 202454min

The Do’s and Don'ts of Smart Brewery Buying

The Do’s and Don'ts of Smart Brewery Buying

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a f...

18 Des 20241h

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana! In this session we will do a deep dive into 3 ...

11 Des 202434min

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the...

4 Des 202445min

The Value of Local Guilds

The Value of Local Guilds

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for,...

27 Nov 20241h 8min

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out t...

20 Nov 20241h

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

14 Nov 202428min

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for br...

13 Nov 202446min

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