Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(469)

The Self-Pour Movement: How and Why it Came to Be

The Self-Pour Movement: How and Why it Came to Be

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also b...

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JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

5 Nov 202426min

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-pe...

30 Okt 202459min

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into...

23 Okt 20241h 1min

Logistics Unpacked - Industry Insights and Outlook

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Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-F...

16 Okt 202439min

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face...

9 Okt 202455min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to b...

2 Okt 202448min

Rethinking How We Communicate Value in a More Crowded Market

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advanta...

25 Sep 202448min

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