Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(469)

Why Breweries Collaborate (Part 2)

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft ...

18 Sep 202458min

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panel...

14 Sep 202447min

Why Breweries Collaborate

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive int...

11 Sep 20241h 6min

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. ...

7 Sep 202458min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financ...

4 Sep 20241h 2min

Using Your Brewery Space to Drive Revenue

Using Your Brewery Space to Drive Revenue

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opp...

31 Aug 20241h 2min

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Aug 202457min

The Meaning Behind the Madness: Understanding the Whys of Brewing

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create...

24 Aug 20241h 3min

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