Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(469)

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and h...

21 Aug 20241h 1min

Sweet Summer Taproom Trends 2024

Sweet Summer Taproom Trends 2024

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growt...

17 Aug 20242h 3min

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to ...

14 Aug 202454min

Creating a Vibe: The Impact of Atmosphere on Taprooms

Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whet...

31 Jul 20241h 2min

Practical HR: Let's make the people part of the business more efficient

Practical HR: Let's make the people part of the business more efficient

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action...

24 Jul 202446min

Giving It Up! Why I Left a Successful Career to Work in Beer

Giving It Up! Why I Left a Successful Career to Work in Beer

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, w...

3 Jul 202459min

Leading Yourself to Success

Leading Yourself to Success

In this session, attendees will have the opportunity to gain practical tips and powerful strategies to elevate their self-leadership. Learn how to shift your mindset, tap into your emotional intellige...

26 Jun 20241h

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing bre...

22 Jun 202443min

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