Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Relationships are tough. Running a brewery arguably requires just as much dedication. When combining the personal and professional aspects of your life, the potential for complication increases. We ar...

18 Nov 20231h 2min

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

This compelling presentation dives into the crucial role a healthy team culture plays in the brewing and taproom industry. It explores the unique challenges and opportunities of fostering a robust and...

15 Nov 202340min

How to Write a Brewery Job Description

How to Write a Brewery Job Description

Nationwide breweries are experiencing staffing challenges. Breweries are not only competing with each other for talent, but also big box retailers often offering comparable pay with less responsibilit...

8 Nov 20231h

CBP Connects Charleston - Preview Panel

CBP Connects Charleston - Preview Panel

Join us as we count down the days until CBP Connects Charleston presented by Arryved POS (December 4-6). You don't want to miss your opportunity to join other just like you for an unforgettable networ...

6 Nov 202336min

Leveling Up: Systems of Internal Accountability

Leveling Up: Systems of Internal Accountability

Challenge = Improve Business Performance. With the challenges of today’s economy, all brewery owners and management level staff are challenged to improve their business performance. In truth, every me...

4 Nov 202358min

You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage. Fortunately, through the incredible ...

1 Nov 202352min

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

Contract Brewing in craft beer has evolved over many years from what some might say was a dirty word (is it still?) to what has been a pathway to success for countless renown brands as well as a power...

28 Okt 202346min

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern...

25 Okt 202349min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
pengesnakk
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
boligbobla