Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox

Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox

Join us for “Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox,” where we will explore the differences between can carrier options, their impact on the environment, quality, cost, and more...

21 Okt 202327min

Getting More Butts in Seats & Beer in The Fridge

Getting More Butts in Seats & Beer in The Fridge

Marketing for Breweries has taken so many forms it's hard to even know what to do anymore. It's more than just a punch on a punch card, a scan of a QR code or some arbitrary point system. Loyalty is c...

18 Okt 202354min

What's Going on in RI Beer?

What's Going on in RI Beer?

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope th...

14 Okt 202355min

Creating Mutually Beneficial Partnerships with Food Trucks

Creating Mutually Beneficial Partnerships with Food Trucks

Breweries have a love/hate relationship with food trucks. Many rely on them to provide a food option for their guests, and to create a more well-rounded taproom experience. However, as seen from count...

11 Okt 20231h 7min

Community Funding: A New Way to Fund Your Brewery

Community Funding: A New Way to Fund Your Brewery

In the current economic climate, banks are lending to small businesses less and less. Now, businesses can skip the bank and raise money from their customers, fans, and community. Learn more about diff...

7 Okt 202321min

Breweries in Tourist Destinations

Breweries in Tourist Destinations

Beaches, big cities, and ski resorts. Such destinations have a built-in allure that is a driver for tourism. In this conversation, we will hear from several breweries that operate in tourist markets a...

4 Okt 20231h 2min

Sell More Brewery Merch: Strategies to Increase Swag Sales

Sell More Brewery Merch: Strategies to Increase Swag Sales

Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries ar...

30 Sep 20231h

What's Going on in NC Beer?

What's Going on in NC Beer?

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope th...

27 Sep 202345min

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