Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Crafting Profitability: Unveiling Dru Bru's Scorecard Success Story

Crafting Profitability: Unveiling Dru Bru's Scorecard Success Story

Join us for an illuminating journey into the heart of brewery profitability with a twist – a real success story straight from the world of craft beer. In this dynamic webinar, we're thrilled to have D...

23 Sep 20231h 6min

How to Find the Right Accountant for Your Brewery

How to Find the Right Accountant for Your Brewery

As breweries scale up their business, they find accounting and legal partners with the knowledge and resources to help them achieve their goals. Maria Pearman, CPA, will explain when a brewery should ...

20 Sep 202333min

Brewing and Serving High Quality Beer Safely and Sustainably

Brewing and Serving High Quality Beer Safely and Sustainably

As Craft Beer Professionals, you aim to brew and deliver the highest quality beer possible. It is through conversations and continued education that we grow as brewers. Join us for a conversation with...

16 Sep 202356min

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

Large-scale events, especially festivals, can be quite the feat. Thankfully, we have a panel of industry experts ready to share their experiences. Attendees will walk away with a better understanding ...

13 Sep 20231h 1min

Pricing Panel: A Proven Way To Offset Rising Costs

Pricing Panel: A Proven Way To Offset Rising Costs

Updating your pricing strategy can sound scary. But what if it’s proven to completely recover your payment processing fees and boost revenue as much as $38k per year? Hear from a panel of breweries a...

9 Sep 202337min

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

It pays to offer more options. If you are a brewery looking to add more beverages to your taproom, listen in as our experts discuss diversifying beverage portfolios in the craft beer scene. Looking to...

6 Sep 202357min

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

Thunder Twins is an all-star collaboration celebrating the legacy of Negro Leagues baseball and supporting inner city educational enrichment and athletics programs. The Thunder Twins, Josh Gibson and ...

2 Sep 20231h

Future-Proofing Your Brewery: A Conversation on Navigating Change

Future-Proofing Your Brewery: A Conversation on Navigating Change

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, c...

30 Aug 20231h 6min

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