Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

When was the last time you reviewed and updated your craft brewery’s employee handbook? Does your craft brewery even have an employee handbook? If you have even one employee, your business is large en...

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Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Join us for a lively, interactive discussion on how to use communication tools and methods to your advantage to bring people together to get work done. How much of your time has been wasted in meeting...

8 Mar 20231h 3min

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This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn m...

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2023 Tap Room Playbook - From Lines to Food Trends, Get Tips to Run Your Brewery Better

The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies f...

1 Mar 20231h 3min

Contract Brewing: What You Need To Know

Contract Brewing: What You Need To Know

Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financ...

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5 Ways to #BrewMore and #BrewBetter with Beer30

5 Ways to #BrewMore and #BrewBetter with Beer30

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #B...

22 Feb 202353min

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guar...

18 Feb 202346min

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What to Consider When Choosing Your Brewery's POS

Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In...

15 Feb 202333min

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