Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

How (and Why) Breweries Are Modernizing Their Tipping Programs

How (and Why) Breweries Are Modernizing Their Tipping Programs

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, ...

11 Feb 202342min

How to Establish a Cheese Program at Your Brewery

How to Establish a Cheese Program at Your Brewery

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Lev...

8 Feb 202340min

Beer Before Liquor: Adding a Distillery to Your Brewery

Beer Before Liquor: Adding a Distillery to Your Brewery

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops ...

4 Feb 20231h

Trends in Fruit: Beer, Seltzers, & RTDs

Trends in Fruit: Beer, Seltzers, & RTDs

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respecti...

1 Feb 20231h

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing t...

28 Jan 20231h

Out of this World Brewery Experiences

Out of this World Brewery Experiences

Beer gardens, sport leagues, bed and brews, OH MY! Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co...

25 Jan 202357min

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternat...

21 Jan 20231h

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was station...

18 Jan 202345min

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