Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(470)

Opening Multiple Taprooms (Panel Fest 2021)

Opening Multiple Taprooms (Panel Fest 2021)

Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well th...

24 Des 20211h 3min

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Join us as we talk to brewers about how they navigated opening their breweries during the pandemic. Listen to each of their experiences; lessons learned and success achieved. Panelists: Amelia Pillo...

23 Des 20211h

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and...

22 Des 202157min

Taproom Technology (Panel Fest 2021)

Taproom Technology (Panel Fest 2021)

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if...

21 Des 20211h 4min

Craft Beer in 10 Years (Panel Fest 2021)

Craft Beer in 10 Years (Panel Fest 2021)

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery...

20 Des 20211h 1min

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity ac...

17 Des 20211h 3min

Women Conquering Craft Beer (Panel Fest 2021)

Women Conquering Craft Beer (Panel Fest 2021)

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this...

16 Des 20211h 4min

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

When is the optimal time to harvest yeast from a live fermentation? Which strains perform the best over multiple batches? How can a small brewery replicate the same results as a large one? Three brewe...

15 Des 20211h

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