Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(470)

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

Selling beer in the retail market has not been an easy task over the past 20 months. At a time when business was just awful for everyone in our industry, brewery sales reps were tasked with maintainin...

14 Des 20211h 4min

Staff Training (Panel Fest 2021)

Staff Training (Panel Fest 2021)

A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they ...

13 Des 20211h 1min

CBP Connects Spotlight: AJ Head (Safe Bars)

CBP Connects Spotlight: AJ Head (Safe Bars)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

9 Des 20219min

Optimizing Your Taproom for Flow and Efficiency

Optimizing Your Taproom for Flow and Efficiency

The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience...

7 Des 202138min

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

2 Des 202110min

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Be...

29 Nov 20211h 14min

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

24 Nov 20216min

Veterans Day Panel

Veterans Day Panel

In this conversation we will hear from several Veterans who chose to open a brewery. We will discuss what strategies they learned from their prior career that are valuable in their brewery, discuss th...

11 Nov 20211h 1min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
utbytte
liberal-halvtime
rss-markedspuls-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
stormkast-med-valebrokk-stordalen
rss-investering-gjort-enkelt