Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(470)

Fall 2021 Virtual Conference Preview Panel 9-28-21

Fall 2021 Virtual Conference Preview Panel 9-28-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Jaso...

28 Sep 202156min

Fall 2021 Virtual Conference Preview Panel 9-21-21

Fall 2021 Virtual Conference Preview Panel 9-21-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Colle...

21 Sep 20211h 5min

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to ...

14 Sep 202128min

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. It’s one thing to brew great beer. It’s entirely another to turn that ability into a successful and thriving business. It ...

28 Aug 20211h 3min

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

The 5th Ingredient develops all-in-one brewery management systems that makes it easy to use your data for real-time process improvement. Visit www.the5thingredient.com to learn more or email pint@the...

26 Aug 202115min

Breweries with Airbnbs

Breweries with Airbnbs

In this conversation we will discuss the logistics, advantages, challenges, and overall impact of also operating an Airbnb at a brewery. This conversation features: Denise Wagenbrenner - Berkeley Spr...

24 Aug 20211h 3min

Industry Hour 8-17-21

Industry Hour 8-17-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Coll...

17 Aug 20211h

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

We are extremely excited to announce CBP Connects presented by Arryved POS - Norfolk, VA. 2-Day Workshop | 3 Nightly Receptions | Norfolk, Virginia February 8-9, 2022 For more information: https://cbp...

12 Aug 20212min

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