Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(470)

Running a Brewery with Multiple Owners

Running a Brewery with Multiple Owners

In this conversation we will discuss the pros, cons, and overall experience of having multiple partners involved in owning a brewery. This conversation features: Josh Norris - Witchdoctor Brewing Co...

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How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

[Industry Ambassador Episode] Trivia nights are one of the most popular forms of bar entertainment – and they can be one of the most lucrative, as well. But many owners and managers struggle to put t...

29 Jul 202133min

Industry Hour - Brewery Edition 7-27-21

Industry Hour - Brewery Edition 7-27-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Ca...

27 Jul 20211h 5min

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories showcase individual members who have an inspiring story to tell. Marty Nachel was born and raised in the Chicago area. His love for quality beer can be traced back to a long weekender to ...

22 Jul 20211h

Industry Hour 7-13-21

Industry Hour 7-13-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Erik...

13 Jul 20211h 1min

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. M. David Gonzalez (DG) has been a professional brewer since 1996 and attended the prestigious Siebel Institute of Technolo...

30 Jun 20211h 1min

Creating Safer Spaces: Best Practices

Creating Safer Spaces: Best Practices

This conversation features: AJ Head - Safe Bars Amy Leesa - Fisher Phillips Law Firm (focus on Employment Law in the brewery space) Kyle Rheiner - Arthur Hall (Craft Beverage Insurance) www.CraftBee...

22 Jun 20211h 1min

CBP Stories - Craft Beer Educator, Gloria Rakowsky (Crafted Minds LLC)

CBP Stories - Craft Beer Educator, Gloria Rakowsky (Crafted Minds LLC)

CBP Stories showcase individual members who have an inspiring story to tell. Gloria has been in the craft beer industry for over ten years in a variety of capacities – writer, brand ambassador, sales...

16 Jun 20211h

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