Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(468)

Drinking Misperceptions (Panel Fest)

Drinking Misperceptions (Panel Fest)

This conversation features: Aaron Gore - Fresh Pitch Beverage Consulting Bryan Roth - Good Beer Hunting Julie Rhodes - Not Your Hobby Marketing Solutions Tara Nurin - Craft Beverage Consultants ...

15 Des 20201h 12min

Non-Alcoholic (Panel Fest)

Non-Alcoholic (Panel Fest)

This conversation features: Alban de Pury - AL's Debbie Novograd - BevZero Keith Villa - CERIA Brewing Company Ryan Bandy - Indeed Brewing Company Sanjeev Sawni - Gruvi CBP Panel Fest is a 2 d...

15 Des 20201h 8min

Mental Health and the Craft Beer Industry (Panel Fest)

Mental Health and the Craft Beer Industry (Panel Fest)

This conversation features: Greg Heller-LaBelle - The Colony Meadery Joel Frieders - Hope For The Day Josh Burr - Foothills Brewing Mike Willaford - Tin Whiskers Brewing Company Steve Adams - D...

15 Des 20201h 14min

Legal Issues in Craft Beer Today (Panel Fest)

Legal Issues in Craft Beer Today (Panel Fest)

This conversation features: Brandon Mazer - Perkins Thompson Daniel Jones - Stern & Eisenberg John Szymankiewicz - Beer Law Center Matthew McLaughlin - McLaughlin, PC Rachel Lawson - Schaffer L...

15 Des 20201h 5min

Strategies for a Pandemic (Panel Fest)

Strategies for a Pandemic (Panel Fest)

This conversation features: Devon Hoffman - Site-Seeker, Inc. John Holl - Beer Edge John Kelley - Craftpeak Laura Lodge - Customized Craft Beer Programs Marcus Ohanesian - Perfect Evolution/Tim...

15 Des 20201h 7min

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Des 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Des 20201h 3min

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

The focus of this conversation is on how to continually put out high quality products while keeping both your staff and guests excited. This conversations features: William 'Kyle' Smith - Gorman & Sm...

27 Nov 20201h 5min

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