Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(468)

Preparing for Winter

Preparing for Winter

The focus of this conversation is on preparing for colder weather. This conversation features: David Ringler - Cedar Springs Brewing Company Julie Rhodes - Not Your Hobby Marketing Solutions Marin ...

27 Nov 20201h 10min

Running a Brewery While Balancing a Second Job #2

Running a Brewery While Balancing a Second Job #2

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Alison Wisneski - Lady Justice Brewing Company Betsy Lay - Lady Justice Brewing...

27 Nov 20201h 22min

Running a Brewery While Balancing a Second Job #1

Running a Brewery While Balancing a Second Job #1

The focus of this conversation is on running a brewery while also balancing a second job. This conversation features: Jan Chwiedosiuk - Jersey Cyclone Brewing Company Jason Havens - Rusty Nickel Br...

27 Nov 20201h 7min

The State of Distribution

The State of Distribution

The focus of this conversation is on discussing the current state of distribution. This conversation features: Aaron Gore - Fresh Pitch Consulting Edwin Carino - AmeriCraftBier John Kelley - Craftp...

27 Nov 20201h 17min

Women in Craft Beer

Women in Craft Beer

The focus of this conversation is on discussing our guests' experiences in the industry and how we can make Craft Beer more welcoming to women. This conversation features: Carli Smith - Pink Boots So...

27 Nov 20201h 2min

25 Years in Craft Beer

25 Years in Craft Beer

The focus of this conversation is on celebrating and discussing our guests' 25 years in the industry. This conversation features: Brad Ring - Brew Your Own Magazine Chris White - White Labs Dave Th...

27 Nov 20201h 11min

Running a Brewery While Raising a Family

Running a Brewery While Raising a Family

The focus of this conversation is on running a brewery while also raising a family. This conversation features: Barry Elwonger - Motorworks Brewing Elizabeth Jacobs - Legacy Ale Works Larry Clouser...

27 Nov 20201h 4min

Adding Food to Your Brewery

Adding Food to Your Brewery

The focus of this conversation is on adding food options at your brewery. This conversation features: Andrew Bauman - Uncle Bear's Brewery Kayleigh Lohse - Presidential Brewing Company Kevin Freer ...

27 Nov 20201h 2min

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