Artificial Engagement and Ad Fraud - Stewart Boutcher, Beacon

Artificial Engagement and Ad Fraud - Stewart Boutcher, Beacon

In this month’s episode, we’re talking about ad fraud and the role bots play in this lucrative space. Marketers care intensely about engagement and pay advertisers good money to get it, but how do they know they aren’t paying for visits from malicious bots? And what other kinds of harm do ad fraud bots cause businesses as a result?

To find out, Andy invites Beacon’s Stewart Boutcher onto the Cybersecurity Sessions. As two CTOs focused on tackling bots, but from different perspectives, Andy and Stewart find plenty to discuss!

Stewart Boutcher, CTO & Data Lead at Beacon

Stewart has been engaged in the technology sector at a senior project manager and board level since 1995. Complementary to his position as CTO and Data Lead at Beacon, Stewart is a member of DMA North Council, leading its ‘Artificial Engagement’ project. He is also Digital Project Lead supporting the important work done by the UK Police Memorial.

Key points
  • The winners and losers of digital ad fraud
  • Why marketers can’t rely on ad networks to solve the bot problem
  • How bot traffic pollutes data, steals customers, and skews decision making
  • How the demise of third-party cookies will impact artificial customer profiling by bots

The Cybersecurity Sessions podcast is presented by Netacea - The world's first fully agentless bot management solution.

Episoder(35)

Ethical Hacking & Bug Bounty Hunting - Jessica Howarth, PortSwigger

Ethical Hacking & Bug Bounty Hunting - Jessica Howarth, PortSwigger

Cyber-criminals are relentless, and the number of attacks is growing. Businesses are increasingly turning to ethical hackers to find bugs and exploits before attackers do, offering financial incentive...

8 Sep 202223min

Mentoring in Cybersecurity - Gabrielle Botbol, Desjardins

Mentoring in Cybersecurity - Gabrielle Botbol, Desjardins

Mentoring is essential to closing the cybersecurity skills gap, especially in realizing the potential of people from underrepresented communities. In recent years many newcomers to cyber have been men...

4 Aug 202221min

Security and Privacy - Charlie Osborne, ZDNet

Security and Privacy - Charlie Osborne, ZDNet

Many businesses argue that they need to collect information about customers to verify who they are and secure their accounts. However, this is at odds with online privacy advocates, who say organizati...

7 Jul 202223min

MFA is Better than Passwords… Right? - Roger Grimes, KnowBe4

MFA is Better than Passwords… Right? - Roger Grimes, KnowBe4

We’re told that multi-factor authentication is more secure than passwords, but in truth most MFA is susceptible to the same old threats, such as phishing and man-in-the-middle attacks. In fact, the wi...

9 Jun 202225min

AI in Cybersecurity: A Double-Edged Sword - Elaine Lee, Mimecast

AI in Cybersecurity: A Double-Edged Sword - Elaine Lee, Mimecast

It’s likely that we encounter artificial intelligence more often than we realize. Just as AI can be used to facilitate fraud and spread misinformation via deepfakes and sophisticated identity theft, i...

5 Mai 202225min

Offensive Security - Jonathan Echavarria, ReliaQuest

Offensive Security - Jonathan Echavarria, ReliaQuest

How can you really know what havoc hackers could wreak on your systems? By challenging them to do it and fixing the exploits they discover, of course. In this episode of the Cybersecurity Sessions, An...

7 Apr 202220min

The Women Changing Cybersecurity

The Women Changing Cybersecurity

In this month’s episode, Andy Still hands hosting duties over to Netacea’s cybersecurity content specialist, Yasmin Duggal, for a special edition of the podcast for International Women’s Day. Just 16%...

8 Mar 202245min

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