How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
Uncensored CMO8 Jan 2025

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers need to know in 2025. We've broken this episode into 8 key discussion points, including why consistent advertising is so effective, why the era of purpose is over and another year of the advertising industry needing to remember they are not the customer.

00:00:00 - Intro
00:00:55 - Reflecting on the agency’s year
00:05:25 - Point 1: You are not the customer
00:19:51 - Point 2: Ignore Price at your peril
00:26:13 - Point 3: Consistency but not a lack of creativity
00:42:08 - Point 4: Never forget the eyeballs
00:50:48 - Point 5: Emotions aren’t just about making people cry
00:55:08 - Point 6: Is the era of purpose over?
01:00:38 - Point 7: Don’t just be in culture, stay in culture
01:03:48 - Point 8: Don’t forget the power of Out of Home

Episoder(252)

Mark Ritson's Top Marketing Moments of 2025

Mark Ritson's Top Marketing Moments of 2025

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers ...

18 Des 202553min

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semr...

15 Des 202539min

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test o...

10 Des 202541min

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

The secret to Duolingo's social success with Zaria Parvez - Semrush Spotlight

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left f...

8 Des 202538min

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior ...

3 Des 202546min

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Nov 202552min

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive ...

19 Nov 20251h

Gary Vee on the most undervalued and overvalued media

Gary Vee on the most undervalued and overvalued media

Entrepreneur, investor, and VaynerMedia CEO Gary Vaynerchuk joins us from Wine Library to share his unfiltered take on marketing in 2025. We cover everything from spotting consumer trends to staying a...

12 Nov 202554min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2