The College Club for the Creator Economy

In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.

Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.

They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.

Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."

[01:54] Reach organization's success.

[04:32] Intimate gatherings and connections.

[08:45] State of the Union event.

[14:44] Finding a sense of belonging.

[17:29] Reach demographic and growth.

[20:01] Unique pitch challenges.

[23:19] Growing on Instagram vs TikTok.

[28:38] The mental health aspect.

[31:15] Impact of social media.

[34:11] Creative burnout and self-happiness.

[37:55] Active members and their achievements.

[43:47] Growing and reaching more students.

[45:30] Expanding collaborations with universities.

[49:27] Getting involved with Reach.

[51:22] Sharing the podcast.

Connect with REACH:

Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/

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