Rethinking How We Use Creators

Today we’re speaking with Nycole Hampton of GoodRx.

Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.

At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.

She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.

Connect with her:

Instagram: https://www.instagram.com/nycolehampton/

Threads: https://www.threads.net/@nycolehampton

Business Insider:

https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2

Timestamps

[00:02:10] Valentine's Day acknowledgment.

[00:06:38] GoodRx using influencers.

[00:08:08] Consumer and healthcare provider programs.

[00:11:22] Impactful brand storytelling.

[00:16:42] Evergreen content strategy.

[00:18:32] Negotiating usage and compensation.

[00:22:09] Approaching content creation uniquely.

[00:25:32] Building meaningful relationships.

[00:32:03] Pressure on content performance.

[00:33:05] Pushing content across multiple channels.

[00:36:29] Challenges in influencer marketing.

[00:41:08] Career goals and leadership roles.

[00:44:10] Being intentional in a room.

[00:49:31] Women talking about money.

[00:52:23] Challenges that creators are facing.

[00:55:14] The creator economy and influencer marketing.

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