A Freelancer Who Went Back to Agency Life

Today we’re speaking with Stephanie Stabulis of McCann Content Studio.

Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.

Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.

Connect with her:

Instagram: https://www.instagram.com/therealstephstabulis/

Timestamps

[00:01:11] Women connecting at events.

[00:06:31] Moving and organizing a new space.

[00:11:33] Influencer marketing and cool products.

[00:15:03] Influencer marketing origins.

[00:16:49] Influencer marketing origins.

[00:21:22] Freelancing vs. Agency Life.

[00:25:49] Work-life balance at agencies.

[00:28:46] Self-care during tough times.

[00:31:13] Self-care and energy management.

[00:36:41] Avoiding judgment from others.

[00:40:17] Influencer campaign challenges.

[00:44:24] Evolution of influencer marketing.

[00:45:43] Personality tests and compatibility.

[00:52:26] Psychic readings and reality TV.

[00:54:05] Reality TV influencers and careers.

[00:58:36] The goalpost in life.

[01:01:34] Gratitude and anxiety relief.

[01:04:42] Mutual value in influencer marketing.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim