#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Send us a textLoyalty360's Mark Johnson interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

23 Aug 202214min

Fazoli’s Serves Up Loyalty with a Side of Delicious Rewards

Fazoli’s Serves Up Loyalty with a Side of Delicious Rewards

Send us a textWill Hanrahan, Sr. Marketing Manager – Loyalty & CRM for Fazoli’s, a fast casual Italian American restaurant chain that serves pastas, pizzas, salads and their famous never-ending breads...

22 Aug 202221min

Shell Celebrates a Decade of Loyalty Rewards

Shell Celebrates a Decade of Loyalty Rewards

Send us a textChris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countr...

19 Aug 202219min

Loyalty360 Loyalty Live | Natasha Janic, Salesforce

Loyalty360 Loyalty Live | Natasha Janic, Salesforce

Send us a textLoyalty360's Mark Johnson interviews Natasha Janic, Salesforce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

17 Aug 202215min

Wings and Rings Flies Toward Future Growth with AI Integration

Wings and Rings Flies Toward Future Growth with AI Integration

Send us a textBob Bafundo is the COO of Wings and Rings, a Cincinnati-based sports restaurant with locations across the U.S. and internationally. With the recent expansion and more growth in store, th...

5 Aug 202213min

Loyalty360 Loyalty Live | Zyed Jamoussi and Ken Kaufmann, Unite Nots

Loyalty360 Loyalty Live | Zyed Jamoussi and Ken Kaufmann, Unite Nots

Send us a textLoyalty360's Mark Johnson interviews Zyed Jamoussi and Ken Kaufmann, Unite Nots, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Aug 202221min

Loyalty360 Loyalty Live | Nancy Gordon, Bakkt

Loyalty360 Loyalty Live | Nancy Gordon, Bakkt

Send us a textLoyalty360's Mark Johnson interviews Nancy Gordon, Bakkt, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Jul 202224min

Customers Respond Quickly to Sally Beauty DoorDash Partnership

Customers Respond Quickly to Sally Beauty DoorDash Partnership

Send us a textGabriel Trujillo is Vice President of Customer Marketing at Sally Beauty Holdings, an international specialty retailer of professional salon products and beauty supplies, with almost 500...

15 Jul 202224min

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