#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty360 Loyalty Live | Matt Kates, Clarus Commerce

Loyalty360 Loyalty Live | Matt Kates, Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Matt Kates, Clarus Commerce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

12 Jul 202228min

Global Hotel Alliance Finds Strength in Numbers

Global Hotel Alliance Finds Strength in Numbers

Send us a textKristi Gole is Vice President and Head of Product at Global Health Alliance, a worldwide hospitality alliance comprised of 800 upscale and luxury hotels among 40 independent hotel brands...

1 Jul 202220min

Loyalty360 Loyalty Live | Rachel Bicking, Tenerity

Loyalty360 Loyalty Live | Rachel Bicking, Tenerity

Send us a textLoyalty360's Mark Johnson interviews Rachel Bicking, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Jun 202220min

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

Send us a textTroy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest dire...

27 Jun 202217min

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Send us a textLoyalty360's Mark Johnson interviews Suman Mahalanabis and Padmashwini Raghunathan, TCS, to discuss the trends in customer loyalty and customer experience, and the changing industry land...

14 Jun 202223min

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Send us a textLoyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Mai 202216min

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send us a textDoug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.Loyalty360 CEO Mark Johnson ...

27 Mai 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send us a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also...

25 Mai 202225min

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