639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Episoder(991)

Sustainable App Growth and AMA with Steve P. Young

Sustainable App Growth and AMA with Steve P. Young

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention...

26 Apr 20251h 22min

Copy This Product-Led Growth Strategy

Copy This Product-Led Growth Strategy

Want to build an app people love? This product-led growth strategy is the key.In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single d...

22 Apr 20258min

7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a f...

19 Apr 20251h 5min

7 New ASO Tactics to Use in 2025

7 New ASO Tactics to Use in 2025

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a f...

19 Apr 20251h 7min

Gamify Your Life: Achieve Success Using Video Game Tactics!

Gamify Your Life: Achieve Success Using Video Game Tactics!

What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮In this video, we explore how gaming teaches real-world success ...

15 Apr 20258min

How to Make Your App Idea a Success in 2025

How to Make Your App Idea a Success in 2025

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.Steve and Yash (Performance, Strategy &...

12 Apr 20251h 4min

How to Make Your App Idea a Success in 2025

How to Make Your App Idea a Success in 2025

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.Steve and Yash (Performance, Strategy &...

12 Apr 20251h 3min

How to A/B Test App Icons on iOS

How to A/B Test App Icons on iOS

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we ...

8 Apr 202514min

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