641: How to Hack PR with Jake Ellenburg

641: How to Hack PR with Jake Ellenburg

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.

Jake Ellenburg is the CMO at XMode.

Episoder(1005)

The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

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App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how y...

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11 Okt 20251h 14min

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7 Okt 202522min

This Founder Bootstrapped to $200K/month in a Competitive Market

This Founder Bootstrapped to $200K/month in a Competitive Market

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketi...

4 Okt 20251h 19min

Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re join...

1 Okt 20251h 13min

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

Struggling to make Meta Ads work for your app? 🤔In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way...

30 Sep 202518min

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