App Marketing by App Masters30 Sep 2025

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

Struggling to make Meta Ads work for your app? 🤔

In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.

You’ll learn:

✅ The future of Web2App funnels (why top apps are using them)

✅ Campaign structure & tracking setup that actually works

✅ Key funnel benchmarks & conversion math you must know

✅ How to send events (Pixel vs. Conversion API)

This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads.

Meta Business Partner specializing in web2app funnels - web2wave

🔗 Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Episoder(1038)

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