657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.

Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

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Episoder(1039)

How She Built Two AI Apps to $300K MRR

How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we...

1 Aug 1h 19min

This Speaker Cleaner App Makes $400K / Month

This Speaker Cleaner App Makes $400K / Month

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wav...

28 Jul 8min

Why App Store Screenshots Matter for ASO

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthan...

25 Jul 1h 12min

How to Create App Store Screenshots That Get More Downloads

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

21 Jul 21min

Apple’s 2025 App of The Year

Apple’s 2025 App of The Year

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Jul 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

The Web2App Playbook: Scale Your App Without App Store Limits

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Jul 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown ...

11 Jul 57min

Subscription Apps Making 10x More With This One Trick

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Jul 21min

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