729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.

Esther Crawford is the Co-Founder and CEO at

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Episoder(1035)

Apple’s 2025 App of The Year

Apple’s 2025 App of The Year

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Jul 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

The Web2App Playbook: Scale Your App Without App Store Limits

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Jul 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown ...

11 Jul 57min

Subscription Apps Making 10x More With This One Trick

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Jul 21min

The #1 Thing Preventing Your App From Scaling Faster

The #1 Thing Preventing Your App From Scaling Faster

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many i...

30 Jun 13min

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P...

27 Jun 1h 3min

Copy Our $70,000/Month Apple Ads Strategy

Copy Our $70,000/Month Apple Ads Strategy

Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll ...

24 Jun 22min

From $50 In The Bank To Multi-Million-Dollar Exit

From $50 In The Bank To Multi-Million-Dollar Exit

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former f...

20 Jun 1h 29min

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