App Marketing by App Masters30 Aug 2021

Apple Search Ads Best Practices

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process.

Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com.

Topics Covered:

02:10 - How to track revenue by keywords?
04:24 - How to structure your Apple Search Ads campaigns?
06:30 - What are the default rules and automation you should set up from the beginning?
12:55 - Can you track search ads all on your own?
14:37 - How to see the keywords listed under "low volume terms"?
16:00 - Is there a way to optimize download/install ratio from Search Ads?
17:21 - 85% of your downloads should open your app
19:46 - How does ASA impact ASO?
24:58 - Can you hack ASA by having a high CPT but low CPA?
27:58 - App Audit: Stand up! Smart reminder
39:00 - Should we switch to 3-day vs 7-day trial?
40:15 - Subscription hack - yearly subscription with no trial
42:33 - Keyword level attribution on ASA Basic vs Advanced
45:39 - How long should we running ASA as a new app?
47:59 - What’s the ideal starting cost-per-tap (CPT)?
49:11 - What to do when your keywords are not getting visibility on ASA
53:33 - App audit: Note Quest
1:01:32 - Advice on bidding for your competitors' names on search ads?
1:03:40 - Why would a competitor bid on your brand name if your app is small?

You can watch this video: https://youtu.be/VDyVWdngsW8

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1039)

How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we...

1 Aug 1h 19min

This Speaker Cleaner App Makes $400K / Month

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wav...

28 Jul 8min

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthan...

25 Jul 1h 12min

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

21 Jul 21min

Apple’s 2025 App of The Year

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Jul 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Jul 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown ...

11 Jul 57min

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Jul 21min