Apple Search Ads Best Practices

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process.

Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com.

Topics Covered:

• 02:10 - How to track revenue by keywords?
• 04:24 - How to structure your Apple Search Ads campaigns?
• 06:30 - What are the default rules and automation you should set up from the beginning?
• 12:55 - Can you track search ads all on your own?
• 14:37 - How to see the keywords listed under "low volume terms"?
• 16:00 - Is there a way to optimize download/install ratio from Search Ads?
• 17:21 - 85% of your downloads should open your app
• 19:46 - How does ASA impact ASO?
• 24:58 - Can you hack ASA by having a high CPT but low CPA?
• 27:58 - App Audit: Stand up! Smart reminder
• 39:00 - Should we switch to 3-day vs 7-day trial?
• 40:15 - Subscription hack - yearly subscription with no trial
• 42:33 - Keyword level attribution on ASA Basic vs Advanced
• 45:39 - How long should we running ASA as a new app?
• 47:59 - What’s the ideal starting cost-per-tap (CPT)?
• 49:11 - What to do when your keywords are not getting visibility on ASA
• 53:33 - App audit: Note Quest
• 1:01:32 - Advice on bidding for your competitors' names on search ads?
• 1:03:40 - Why would a competitor bid on your brand name if your app is small?

You can watch this video: https://youtu.be/VDyVWdngsW8

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