App Marketing by App Masters18 Okt 2021

How to Optimize and Scale Apple Search Ads

Discover the growth hacks to accelerate your app business growth.

Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.

In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.

Connect with Michael: https://angleconnect.com/

Topic Covered:

02:20 - Michael's ASA Framework
04:54 - ASA Search Tab Placement
09:01 - What's the ideal CPT for discovery campaigns
12:48 - Do you use the CPA goal with ASA
18:50 - Apple Search Ads attribution
19:01 - How to use just Apple AdServices for attribution
26:33 - A hack to see low volume keywords from your discovery campaign
29:34 - Blade Match App audit & ASA strategy
41:32 - Negative keyword management
48:48 - SAFE4R App audit
01:20:42 - A trick to increase your ad revenue

You can watch this video: https://youtu.be/h50QibnHgTE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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