How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
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Episoder(964)

3 Elements of a High Converting Snapchat Ad

3 Elements of a High Converting Snapchat Ad

You're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4

25 Jun 20189min

3 Simple Ways to Validate an App Idea

3 Simple Ways to Validate an App Idea

You're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI

22 Jun 20186min

660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick. Aleksander Skjoelsvik is the creator of TransKey.

21 Jun 201818min

3 Things You Must Know About Using Ad Networks for App Downloads

3 Things You Must Know About Using Ad Networks for App Downloads

You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ

20 Jun 20186min

659: The App Stopping Robocalls with Ethan Garr

659: The App Stopping Robocalls with Ethan Garr

Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps. Ethan Garr is the VP of Product at TelTech Systems, Inc.

19 Jun 201841min

658: How to Grow Downloads on Google Play with Ahmed Ehsan

658: How to Grow Downloads on Google Play with Ahmed Ehsan

Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app. Ahmed Ehsan is the founder of 3-Bz Studio.

14 Jun 201818min

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install. Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

12 Jun 201831min

Publicity Techniques & How to Be Newsworthy to a Reporter

Publicity Techniques & How to Be Newsworthy to a Reporter

You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc

11 Jun 201811min

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