How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(971)

How to Use Custom Product Pages to Lower Apple Search Ads Costs

How to Use Custom Product Pages to Lower Apple Search Ads Costs

Discover how to use custom product pages to lower your Apple Search Ads cost-per-installs. With CPPs, you can create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts. Learn more: https://searchads.com/ https://developer.apple.com/app-store/custom-product-pages/ We also audit a gigs app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

28 Jul 202216min

Average Cost of Top Mobile Apps (non-games)

Average Cost of Top Mobile Apps (non-games)

In part 2 of our live stream with Ashish Shinde, you will discover the average cost of installs across the different categories and countries. We also audit a gigs app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Jul 202223min

The Ad Creatives Driving Huge Growth at Low CPIs

The Ad Creatives Driving Huge Growth at Low CPIs

Discover the types of ad creatives that the top non-gaming mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will discover the top ad creatives by category and what types of ads are driving the lowest cost-per-install. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis. With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers. App Audit: https://play.google.com/store/apps/details?id=com.yocto.wenote Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Jul 202227min

How Apple Search Ads Impacts App Store Optimization

How Apple Search Ads Impacts App Store Optimization

How does Apple Search Ads (ASA) impact your keyword rankings? You will discover if you can increase your keyword rankings with ASA and how to properly set-up your campaigns. Emre Bilgic is the Apple Ads Client Partner at MobileAction. You can watch this video: https://youtu.be/TboRYWEI-Qs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Jul 202221min

Why You Should Monetize With Ads

Why You Should Monetize With Ads

In part 2 of our live stream with Lawrence Peace, you will discover why you're leaving money on the table if you do NOT have ads in your app. Also, you will discover: - Is it worth launching an Apple Watch app? - How to launching an iPad only app - Is it easier to scale multiple apps to 6-figures or one app to 7-figures We also audit a private photo vault app and an object removal app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

18 Jul 202241min

How to Use Ads to Grow Apps

How to Use Ads to Grow Apps

Discover how an indie developer uses ads to grow his apps. You will discover: - How we monetizes his apps with ads - What ad channels he uses to grow his apps - How he's able to get ridiculous cost per installs Lawrence Peace is the Founder & CEO at Dream High Studios. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

18 Jul 202232min

On-Device Integration for Breakout Growth

On-Device Integration for Breakout Growth

In part 2 of our live stream with Greg Wester, you will discover how brands like Shazam, NewsBreak, and Cash App used on-device integration to achieve breakout growth and outperform much bigger brands. Also, we audit a budgeting and resume builder app to share the best strategies for UI/UX and trial periods. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

11 Jul 202240min

How Smaller Brands Generate Breakout Growth

How Smaller Brands Generate Breakout Growth

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected. How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands: Offline Partnerships: Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners). Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones. Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information. Learn More: https://digitalturbine.apptopia.com/brag-index https://www.digitalturbine.com/ https://www.linkedin.com/in/gregorywester/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

11 Jul 202226min

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