App Marketing by App Masters19 Okt 2024

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

You will discover:

-Insights on idea validation and the journey for transitioning to an app-based model

-Effective ways to collect user data and make data-driven decisions

-How to build a loyal social community and drive app growth

Learn More:

https://outfitformulas.com

https://alisonlumbatis.com

https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

App Audit:

App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

Book a consultation call:

https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community:

https://appmastersacademy.com/

*********************************************

SPONSORS

Tired of App Store limitations?

FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing.

Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started.

*********************************************

We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1037)

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthan...

25 Jul 0s

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

21 Jul 0s

Apple’s 2025 App of The Year

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Jul 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Jul 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown ...

11 Jul 57min

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Jul 21min

The #1 Thing Preventing Your App From Scaling Faster

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many i...

30 Jun 13min

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P...

27 Jun 1h 3min