Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

You will discover:

-Insights on idea validation and the journey for transitioning to an app-based model

-Effective ways to collect user data and make data-driven decisions

-How to build a loyal social community and drive app growth

Learn More:

https://outfitformulas.com

https://alisonlumbatis.com

https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

App Audit:

App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

Book a consultation call:

https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community:

https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(1002)

This AI Photo Editing App Makes $500K a Month

This AI Photo Editing App Makes $500K a Month

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10 Feb 12min

How BeReal Built 41M Users by Breaking Every Social Media Rule

How BeReal Built 41M Users by Breaking Every Social Media Rule

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became...

7 Feb 1h

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

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AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer atte...

3 Feb 18min

The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...

31 Jan 1h 13min

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how di...

27 Jan 12min

How a Solo Founder Built a $30K/Month App with 5.2M Installs

How a Solo Founder Built a $30K/Month App with 5.2M Installs

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...

24 Jan 1h 30min

Watch This Before Building Your App (Build a Profitable MVP)

Watch This Before Building Your App (Build a Profitable MVP)

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...

20 Jan 12min

App Growth Secrets for 2026 “They” Don’t Want You to Know

App Growth Secrets for 2026 “They” Don’t Want You to Know

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young,...

17 Jan 1h 10min

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