XX Factor: How the Sports Bra Changed History
Outside Podcast11 Jul 2017

XX Factor: How the Sports Bra Changed History

Among most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. There was just one problem—actually, make that two problems: their breasts. Boob bounce hurts, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. Their creation revolutionized women’s participation in sports and launched what’s become a multi-billion-dollar industry. Today, high-tech boob labs are helping designers make ever more effective—and stylish—iterations, even for athletes with DDD cups. Outside contributing editor Florence Williams, author of Breasts, looks back at the game-changing invention, takes measure of just how far we’ve come, and points towards an even brighter, bounce-free future.

Episoder(284)

A Journey to the Strange World Beyond Our Screens

A Journey to the Strange World Beyond Our Screens

After more than a year of pandemic living, our lives have migrated online to a remarkable degree: we Zoom and tweet and Slack all day, then Netflix and Hulu ourselves to sleep. Now, as we emerge into ...

30 Apr 202133min

An Elite Adventurer Reckons with Risk

An Elite Adventurer Reckons with Risk

Professional outdoor athletes can seem invincible—like no matter what crazy thing they do next, they’ll come out the other side alive (and probably smiling). But if you actually ask these athletes abo...

27 Apr 202132min

An Appalachian Trail Horror Story

An Appalachian Trail Horror Story

When we venture into the wilderness, we accept that there are certain dangers, like bears and snakes and crazy weather. Truth be told, a bit of risk is what attracts many people to the backcountry (ev...

23 Apr 202156min

Biking the Iditarod in Search of Pain

Biking the Iditarod in Search of Pain

Among people who spend a lot of time in the wilderness, there’s a notion that the trail is our teacher. And if you talk to serious outdoor adventurers, you quickly realize just how powerful trail less...

20 Apr 202133min

Life and Death Among the Polar Bears

Life and Death Among the Polar Bears

There are few places on earth where humans aren’t at the top of the food chain, but the Arctic sea ice is one of them. Photographer Kiliii Yuyan saw this firsthand while documenting the Inupiat people...

13 Apr 202128min

A Bold Plan to Make Pro Cycling Cool Again

A Bold Plan to Make Pro Cycling Cool Again

American road racing has struggled in the past decade. Following the downfall of Lance Armstrong, road racing became almost synonymous with doping, sponsors walked away, and fans became disenchanted. ...

9 Apr 202127min

When an Athlete Refuses to Be Broken

When an Athlete Refuses to Be Broken

For survivors of harrowing events, the most challenging part of the saga often comes after they’ve lived through what seemed like an impossible scenario. Such was the case of Joe Stone, who was a high...

6 Apr 202148min

Embracing a Fear of Falling

Embracing a Fear of Falling

If you’re a climber, the risk of falling is always there—it's an essential fact about the sport. And for a lot of climbers, this is actually part of the appeal. That was definitely how Brendan Leonard...

24 Mar 202131min

Populært innen Sport

fastlegen
ballspark
fotballpodden-2
rss-gukild-johaug
alt-fortalt
tv-2-spiss-vinkel
rotsekk-en-podcast-i-sort-hvitt
viaplay-premier-league-pod
viaplay-motor-pod
rabona
fotballpreik
breaking-marathon-limits
puckpodden
viaplay-fantasy-premier-league
treningspodden
fantasyradet
lopeprat
rss-aftenball
liverpoolno-pausepraten
studio-a