Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever

Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.

We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!

Get all the links and resources we mention at eCommerceMasterPlan.com



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(621)

eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want

eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want

My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t thi...

30 Nov 201526min

Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?

Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?

We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coi...

23 Nov 201538min

Growing Magento sales to €500,000 selling tyres in Romania

Growing Magento sales to €500,000 selling tyres in Romania

Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to 500,000 euros turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new ...

16 Nov 201528min

Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey

Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey

The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eC...

11 Nov 201538min

Serious Readers' Alex Pratt on growing sales of lamps to £5 million

Serious Readers' Alex Pratt on growing sales of lamps to £5 million

Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as A...

9 Nov 201535min

Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas

Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas

The second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your e...

4 Nov 201525min

Lick my Dip's Dave Rotheroe on launching 2 subscription businesses in 6 months

Lick my Dip's Dave Rotheroe on launching 2 subscription businesses in 6 months

Dave Rotheroe has been in eCommerce for under a year, but already has two successful business launches under his belt. Lick My Dip and Cheese Posties. Both are subscription businesses. In the podcast ...

2 Nov 201524min

Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?

Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?

The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eC...

28 Okt 201526min

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