Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever

Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.

We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!

Get all the links and resources we mention at eCommerceMasterPlan.com



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(621)

Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer

Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer

Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association...

26 Okt 201536min

Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer

Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer

Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer...

19 Okt 201538min

Maxwell Scott Bags' William Forshaw discusses international, and the power of a luxury brand

Maxwell Scott Bags' William Forshaw discusses international, and the power of a luxury brand

William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per mon...

12 Okt 201534min

MyArtGallery.ie's Kritika Ashok talks rebrands, switching from B2B to B2C

MyArtGallery.ie's Kritika Ashok talks rebrands, switching from B2B to B2C

Kritika Ashok is our first Irish guest. She runs Ireland’s MyArtGallery.ie with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces...

5 Okt 201530min

Wet Shave Club's Rohan Gilkes talks subscriptions, social media turningover $350,000 in year 1

Wet Shave Club's Rohan Gilkes talks subscriptions, social media turningover $350,000 in year 1

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and ...

28 Sep 201529min

Miso Tasty's Bonnie Chung chats about getting to 1,000 regular customers in under 2 years

Miso Tasty's Bonnie Chung chats about getting to 1,000 regular customers in under 2 years

Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she's now on a mission to bring Miso to the masses. Listen to hear...

21 Sep 201527min

HoneyTree Bespoke's Sebastian Galbraith-Helps discusses personalised stationery business

HoneyTree Bespoke's Sebastian Galbraith-Helps discusses personalised stationery business

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where cust...

14 Sep 201539min

Blacker Yarn's Sue Blacker on celebrating your values and sold out limited editions

Blacker Yarn's Sue Blacker on celebrating your values and sold out limited editions

Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow h...

7 Sep 201538min

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