The Problem with "Better"

The Problem with "Better"

#62 - The Problem with "Better"

Why should I eat at your restaurant instead of the one down the street?

Because you’re "better"?

Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.

This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.

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Episoder(571)

STORYTIME (7) - The Power of Asking One More Question

STORYTIME (7) - The Power of Asking One More Question

#570 - STORYTIME (7) - The Power of Asking One More Question *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped a...

23 Jul 0s

STORYTIME (6) - Googling a Broken Ballerina

STORYTIME (6) - Googling a Broken Ballerina

#569 - STORYTIME (6) - Googling a Broken Ballerina *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peop...

20 Jul 16min

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

STORYTIME (5) - Ever Hear the One About the Chicken Trophy?

#568 - STORYTIME (5) - Ever Hear the One About the Chicken Trophy? *****  Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is ca...

16 Jul 15min

STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured

#567 - STORYTIME (4) - WOW Moments Are Almost ALWAYS Manufactured ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capp...

13 Jul 14min

STORYTIME (3) - Putting Kids at the Center of Everything

STORYTIME (3) - Putting Kids at the Center of Everything

#566 - STORYTIME (3) - Putting Kids at the Center of Everything ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped...

9 Jul 13min

STORYTIME (2) - Above and Beyond in Spain

STORYTIME (2) - Above and Beyond in Spain

#565 - STORYTIME (2) - Above and Beyond in Spain   ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

6 Jul 16min

STORYTIME (1) - Playing Defense at the Door

STORYTIME (1) - Playing Defense at the Door

#564 - STORYTIME (1) - Playing Defense at the Door ***** Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 peopl...

2 Jul 15min

How to Work 5 Hours a Week MAX (ENCORE)

How to Work 5 Hours a Week MAX (ENCORE)

#563 - How to Work 5 Hours a Week MAX (ENCORE) *****  The Restaurant Opening Bootcamp will save you tens of thousands of dollars in costly mistakes. Run by restaurant coach, Chris Hughes, this 12-week...

29 Jun 18min

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