The Problem with "Better"

The Problem with "Better"

#62 - The Problem with "Better"

Why should I eat at your restaurant instead of the one down the street?

Because you’re "better"?

Better in what way? And says who? And when did they decide that? And what criteria did they use to make their decision? Using "better" as an argument to attract customers is a trap that a lot of marketers fall into and I want to show you specific ways to avoid it.

This week's episode is the third and final installment of the Positioning Trilogy... three episodes all about how you can successfully position your product in the minds of your customers.

Episoder(543)

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Busy Is NOT Profitable

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#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the ...

16 Mar 15min

The Connection Between Marketing and Culture (ENCORE)

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#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational i...

9 Mar 38min

What Exactly is a Figure Eight?

What Exactly is a Figure Eight?

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE...

5 Mar 11min

If You Can't Take a Vacation, You Don't Have a Business

If You Can't Take a Vacation, You Don't Have a Business

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINO...

2 Mar 15min

How to Find a POS That Works for You

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#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT ...

26 Feb 35min

Putting Employee Retention Front and Center

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#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Feb 36min

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