87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Episoder(210)

42. Chris Walker , CEO, Refine Labs -  Do you have a Revenue R&D strategy?

42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, th...

2 Sep 202246min

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scrip...

18 Aug 202235min

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-T...

14 Jul 202250min

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k cus...

4 Jul 202247min

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most pr...

16 Jun 202239min

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, a...

2 Jun 202238min

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS compan...

19 Mai 202229min

35. Daniel Eisenberg Head of Expansion, Deel -  the fastest growing B2B SaaS company to 100m dollars - ever!

35. Daniel Eisenberg Head of Expansion, Deel - the fastest growing B2B SaaS company to 100m dollars - ever!

In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to...

12 Mai 202233min

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