87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Episoder(210)

34. Erik Fjellborg CEO & Founder, Quinyx - the power of a clear vision and a strong plan!

34. Erik Fjellborg CEO & Founder, Quinyx - the power of a clear vision and a strong plan!

In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx, the Workforce Management Tool that is taking the world by storm!  Erik walks us through the different stages of the Quinyx journey...

8 Apr 202235min

33. Kristoffer Cedfors Commercial Excellence, Verdane - Chose your pricing model wisely!

33. Kristoffer Cedfors Commercial Excellence, Verdane - Chose your pricing model wisely!

In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Christoffer is a B2B SaaS pr...

30 Mar 202247min

32. Johnny Warström CEO & Co-Founder, Mentimeter - it is not about the WHAT, it is all about the HOW!

32. Johnny Warström CEO & Co-Founder, Mentimeter - it is not about the WHAT, it is all about the HOW!

In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter, the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken t...

10 Mar 202250min

31. Hugo Wernhoff CEO & Co-Founder, Kognity - A vision worthy far beyond what money can offer!

31. Hugo Wernhoff CEO & Co-Founder, Kognity - A vision worthy far beyond what money can offer!

In this episode, we speak with  Hugo Wernhoff CEO & Co-Founder, Kognity, the learning platform that is powering teachers and students to better learning all over the world. We take the opportunity to ...

17 Feb 202239min

30. Sindre Haaland CEO & Founder, SalesScreen - The art of motivating and engaging sales people!

30. Sindre Haaland CEO & Founder, SalesScreen - The art of motivating and engaging sales people!

In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen, the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to ...

3 Feb 202245min

29. Johanna Småros Co-Founder & CMO, Relex Solutions - a fantastic international journey to 100m Euro ARR!

29. Johanna Småros Co-Founder & CMO, Relex Solutions - a fantastic international journey to 100m Euro ARR!

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johan...

18 Jan 202248min

28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guess...

31 Des 202141min

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.   ...

9 Des 202134min

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