129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!

129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!

In this episode, we speak with Niclas Lilja, Founder & CEO, Younium, the subscription management tool that integrates into your existing systems to streamline subscription management, invoicing/billing, financial reporting, and data insights.

We talked with Niclas about how it is to take your SaaS to the US! In particular, we are looking into the good, bad, and the ugly that the first year of business in the US brings:

- When is your SaaS business ready to establish a local presence in the US?

- What have been the main challenges in the first year in business in the US?

- What adjustments and potential compromises must you make to make it fly in the US?

- From a personal perspective, what do you need to consider when moving your entire family over?

These are some of the many questions we address with Niclas. Please tune in to hear what Niclas has to say about the first year in the US with his European HQ SaaS, the lessons learned and the advice to other leaders planning do the same.

Episoder(211)

171. Dirk Sahlmer,  Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

171. Dirk Sahlmer, Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

In this episode, we speak to Dirk Sahlmer, Head of Origination, at SaaS Group, a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, inves...

22 Jan 202537min

170. Wendy Harris,  Revenue Leadership Coach - What is the single most important trait to have as a Revenue leader?

170. Wendy Harris, Revenue Leadership Coach - What is the single most important trait to have as a Revenue leader?

In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership Coaching Academy, shares her learning on what good and successf...

15 Jan 20251h 3min

169. Adam Holmgren, Head of Demand Gen, Rillion -  A 3 step approach on how to run successful Linkedin Ad Campaigns!

169. Adam Holmgren, Head of Demand Gen, Rillion - A 3 step approach on how to run successful Linkedin Ad Campaigns!

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process an...

19 Des 20241h 7min

168. Malin Schmidt, Founder & CEO, Kodiak Hub -  Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

168. Malin Schmidt, Founder & CEO, Kodiak Hub - Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains....

11 Des 202453min

167. Victor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

167. Victor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electr...

6 Des 202445min

166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025

166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025

What if AI is not just the future of SaaS but the catalyst for redefining its very essence?  In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential...

26 Nov 20241h 10min

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration

Ever wondered how product marketing can truly drive a company’s growth and alignment? In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through...

19 Nov 202452min

164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing

164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies...

12 Nov 202454min

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