149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Episoder(211)

35. Daniel Eisenberg Head of Expansion, Deel -  the fastest growing B2B SaaS company to 100m dollars - ever!

35. Daniel Eisenberg Head of Expansion, Deel - the fastest growing B2B SaaS company to 100m dollars - ever!

In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to...

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34. Erik Fjellborg CEO & Founder, Quinyx - the power of a clear vision and a strong plan!

34. Erik Fjellborg CEO & Founder, Quinyx - the power of a clear vision and a strong plan!

In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx, the Workforce Management Tool that is taking the world by storm!  Erik walks us through the different stages of the Quinyx journey...

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33. Kristoffer Cedfors Commercial Excellence, Verdane - Chose your pricing model wisely!

33. Kristoffer Cedfors Commercial Excellence, Verdane - Chose your pricing model wisely!

In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Christoffer is a B2B SaaS pr...

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32. Johnny Warström CEO & Co-Founder, Mentimeter - it is not about the WHAT, it is all about the HOW!

32. Johnny Warström CEO & Co-Founder, Mentimeter - it is not about the WHAT, it is all about the HOW!

In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter, the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken t...

10 Mar 202250min

31. Hugo Wernhoff CEO & Co-Founder, Kognity - A vision worthy far beyond what money can offer!

31. Hugo Wernhoff CEO & Co-Founder, Kognity - A vision worthy far beyond what money can offer!

In this episode, we speak with  Hugo Wernhoff CEO & Co-Founder, Kognity, the learning platform that is powering teachers and students to better learning all over the world. We take the opportunity to ...

17 Feb 202239min

30. Sindre Haaland CEO & Founder, SalesScreen - The art of motivating and engaging sales people!

30. Sindre Haaland CEO & Founder, SalesScreen - The art of motivating and engaging sales people!

In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen, the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to ...

3 Feb 202245min

29. Johanna Småros Co-Founder & CMO, Relex Solutions - a fantastic international journey to 100m Euro ARR!

29. Johanna Småros Co-Founder & CMO, Relex Solutions - a fantastic international journey to 100m Euro ARR!

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johan...

18 Jan 202248min

28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

28. Jenny Sagström CEO, Sköna - Why your brand matters in this day of age!

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guess...

31 Des 202141min

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