149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper - The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material. Here are some of the things we talked about:

- Should you use memes when marketing your product?

- What are the key metrics to measure product marketing effectiveness?

- How can you connect with the audience on an emotional level and thus build a stronger brand?

- What makes an excellent product marketer?

These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

Episoder(211)

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

27. Rickard Carlsson CEO & Co-Founder, Detectify - hacking your way to triple digit ARR growth!

In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.   ...

9 Des 202134min

26. Øyvind Reed CEO, Whereby - The never say die attitude that gets you to 10m ARR!

26. Øyvind Reed CEO, Whereby - The never say die attitude that gets you to 10m ARR!

In this episode, we speak with Øyvind Reed CEO, Whereby, the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands. Øyvin...

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25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!

25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!

In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data. Mikko walks us throu...

10 Nov 202140min

24. Charlotte Ekelund CEO and Co-Founder, Teemyco - The age of Hybrid and Remote workforces

24. Charlotte Ekelund CEO and Co-Founder, Teemyco - The age of Hybrid and Remote workforces

In this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco, the SaaS platform that brings your offline people into a virtual office for better collaboration. Charlotte shares her th...

27 Okt 202138min

23. Tom Henriksson General Partner, OpenOcean - How do you asses the value of a SaaS company?

23. Tom Henriksson General Partner, OpenOcean - How do you asses the value of a SaaS company?

In this episode, we speak to Tom Henriksson General Partner at OpenOcean, the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.  Tom joi...

23 Sep 202145min

22. Fredrik Rönnlund COO,  Leadoo Marketing Technologies - What is the the role of your professional board?

22. Fredrik Rönnlund COO, Leadoo Marketing Technologies - What is the the role of your professional board?

In this episode, we speak to Fredrik Rönnlund COO,  Leadoo Marketing Technologies, the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide. Fredrik joins u...

19 Aug 202133min

21. Sigrun Dora Saevinsdottir COO,  LS Retail - Transforming legacy business to SaaS!

21. Sigrun Dora Saevinsdottir COO, LS Retail - Transforming legacy business to SaaS!

In this episode, we speak to Sigrun Dora Saevinsdottir COO,  LS Retail, the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software. Sigrun shares ...

4 Aug 202141min

20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!

20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!

In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland! Niilo shares his view on Channel Sales in SaaS. What is ...

7 Jul 202138min

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