159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.

Key questions we explore in the episode:

  • How can B2B SaaS companies leverage partnerships as a key growth lever?
  • What systematic approach should organizations adopt for successful partnerships?
  • How do trust and alignment with company strategy impact partner relationships?
  • What role does enablement play in ensuring partner success?
  • How can co-selling strategies enhance the effectiveness of partnerships?

Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.

Episoder(211)

19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing ...

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18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations. This is a feel-good story...

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17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed o...

19 Mai 202142min

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the sc...

6 Mai 202146min

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital. Mikael shares his views on...

21 Apr 202142min

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digi...

8 Apr 202138min

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor a...

25 Mar 202141min

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offeri...

11 Mar 202155min

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